Ponshukan Echigo-Yuzawa
ぽんしゅ館 越後湯沢驛店36°56′ N 138°49′ EMarket
Ponshukan suits anyone with an hour at Echigo-Yuzawa Station who wants to taste sake from every Niigata brewery, and its trade-off is a crowd at the tasting machines on ski weekends.
What to order
- Five tasting coins for ¥1,000
Ponshukan fills a corner of the CoCoLo Yuzawa mall inside Echigo-Yuzawa Station. At the kikizake corner ¥1,000 buys a borrowed cup and five tasting coins for a wall of machines pouring the flagship sake of every brewery in Niigata.
Staff called kikizake concierges help you choose, and the rankings board shows what other visitors liked. Under-20s cannot enter the tasting corner, and adults cannot bring children in. The shop around it sells sake, sweets and rice crackers from across the prefecture.
Quick answers about Ponshukan Echigo-Yuzawaよくある質問
When is Ponshukan Echigo-Yuzawa open?
Ponshukan Echigo-Yuzawa is open from 1 July to 30 September 2026 the shop opened 09:30 to 19:00, later on peak days; it announces winter hours separately.
What should you order at Ponshukan Echigo-Yuzawa?
At Ponshukan Echigo-Yuzawa, order five tasting coins for ¥1,000.
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